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TEQUILA NEWS
"Debunking the Myths, one great Tequila at a time"
Casa 1921 Tequila Releases New Expression Reserva Especial becomes Reserva Especial Añejo San Antonio, TX, December 16, 2009 - Casa 1921 Tequila, producer and marketer of the ultra-premium 1921 Tequila brand, today announced that it has increased the aging of its 1921 Reserva Especial. Aged for up to eight months, the former Reserva Especial now sits longer in American Oak barrels--a full year--resulting in the new and impressive Reserva Especial Añejo. Although 1921 has been producing world-class tequilas for a decade this is its first entry into the añejo category. The growing number of 1921 fans who have come to respect these formidable tequilas can now add the 1921 Añejo to their collection. Juan Collado, President of Casa 1921, commented on the change: “Although our Reserva Especial is an extraordinary product, consumers did not understand the term ‘reserva especial’. Blanco, reposado and añejo are industry standard terms and are categories with which consumers are familiar. We were very pleased to discover that the extra time spent in the barrel gave our Reserva Especial even greater depth of character.” In his tasting notes, The 1921 Process 1921 Tequila combines both traditional and new age processes to produce its extraordinary tequilas. Production starts with harvesting only the finest blue agave, the most prized of all agave plants. The piñas are then baked using a three-step cooking process which prevents the agave from burning and developing unpleasant flavors. The shredded piñas are then pressed rather than ground in order to gently extract the most juice while leaving the fibers behind. This process is followed by a double fermentation process which differentiates 1921 from other producers. This double fermentation, which takes over a week to complete, endows 1921 Tequila with a smoothness and spectrum of flavors not found elsewhere. Double distillation in pot stills is the final step. Unlike other producers which use higher temperatures and a faster pace, the 1921 distillation method occurs slowly under cool and controlled temperatures resulting in a more aromatic tequila free of fats and undesirable compounds. The tequila that will be aged to reposado and añejo is then filtered and transferred to new charred American oak barrels. More about 1921 Tequila 1921 Tequila is a producer and marketer of ultra-premium tequilas. Its portfolio includes 1921 Tequila Blanco, Reposado, Reserva Especial Añejo and the original Tequila Cream Liqueur. Its brands are available in most major For more information, contact: President Savvy Drinks Direct Line: 212-336-2172 Email: ro@savvydrinks.com I have promised to keep you informed of events you should not miss as lovers of all things Tequila. I have had the privilege of meeting you at my Tequila Tasting Events, Tequila Festivities, sometimes in an airport or even a pool bar in Mexico where our love of all things Tequila is the topic of conversation. You have expressed interest in being informed of events to attend in the world of Tequila. The Polished Palate is hosting a Spirits of Mexico, one-evening event on Thursday evening, April 22, at Toloache Mexican Bistro in the heart of Manhattan's Theatre District. Chef Julian median has been profiled in countless media including the New York Times, New York Magazines, WNBC, WCBS, The New York Post, Nations Restaurant News for his famous cuisine. Though it seems a bit in the future, many of you live all over the US and need time to plan. If you love Tequila and a great time, put the THE 4TH ANNUAL SPIRITS OF MEXICO 2010, to be held in beautiful San Diego, September 17-18 on your vacation calendar. Go to The POLISHED PALATE, www.polishedpalate.com, for all the exciting details. The Polished Palate does what no one else is doing, putting together the premier Spirits of Mexico event showcasing our beloved spirit, TEQUILA, along with its amazing cousins. You won't want to miss THE LOBSTER BUS, following the Spirits of Mexico. This adventure to Mexico for the day with a bus load of Tequila lovers is sponsored by the magnificent Tequila Fortaleza. Old Town San Diego, a destination in and of itself, is the location of this fun filled festival that coincides with the celebration of Mexican Independence. In addition it takes place in San Diego's Old Town San Diego State Historical Park, the birthplace of California, need I say more? Most of us need time to plan a vacation or getaway so put the date on your calendar and lets meet in San Diego. Agavegal would be happy to direct you to some great Tequila Bars , Restaurants, Liquor Stores and area attractions to enjoy during your visit. "Drink more Tequila, it's good for the economy, it helps you forget about it" Diana Barrera
Press Release For: A. Hardy USA, Ltd. January 7, 2010
Press Contact: David Lewis (847) 966-1515 FOR IMMEDIATE RELEASE DES PLAINES, IL: Devoted tequila drinkers consider today’s market to be saturated with overpriced tequilas. Spirits industry veterans Will and Dave Elger decided to create the best tequila available but at half the price of most premium brand tequilas. Their efforts have resulted in the new “Muchote Tequila”. The Elger brothers’ goal was to create the finest quality Reposado-style tequila and package it in a simple bottle with a paper label. Muchote Tequila is distilled in Los Altos, Jalisco, Mexico by the Vivanco family distillery located in the Highlands region. The distillery uses only estate grown, 100% Weber Blue Agave, and they continue to use traditional artisan production methods that have remained unchanged for three generations. Will and Dave Elger, along with the Vivanco family, oversee all aspects of Muchote production including final tasting and the bottling of every batch. Mark Levinson, president of A. Hardy USA, believes that Muchote Tequila will fill a void in the premium tequila market. “We saw a need for a premium tequila that is both high-quality and competitively priced, and Muchote Tequila succeeds in accomplishing each of these goals”, said Levinson. Muchote Tequila is packaged in 750 ml bottles and has a suggested retail price of $29.99 per bottle. It is available nationally at fine restaurants and liquor stores. For more information about Muchote Tequila contact A. Hardy USA, 1400 E. Touhy Avenue, Suite 120, Des Plaines, IL 60018. Call (847) 298-2358 or view the company’s web site at: ahardyusa.com SAN CLEMENTE, Calif., Dec. 22 /PRNewswire/ -- The inaugural Spirits International Prestige (SIP) Awards world spirit competition (http://www.sipawards.com) took place in Los Angeles on November 14, awarding Bronze, Silver, Gold and Platinum medals to the top spirits from around the globe. Unlike other spirits competitions, however, the SIP Awards didn't rely on industry experts or experienced judges to suss out the best of the best. Instead, the winners of the 2009 SIP Awards were chosen by a panel of 100 people who happen to enjoy spirits and know what to look for in distinguishing quality in distilled beverages. As a result, the SIP Awards, says event coordinator Ali Samsami, offered competitors a level playing field -- and a chance for greater exposure. "Other competitions use experienced judges and food and beverage industry experts," Samsami explained. "The SIP Awards moves away from that by allowing knowledgeable consumers to judge the competition. They decide what they favor without marketing pressure or brand bias. By using industry outsiders, we are able to showcase the best distilled beverages based purely on quality." The 2009 SIP Awards was a truly international competition. Platinum awards, announced this week, went to spirits spanning from North America, Europe, Asia, Africa and Central America. Judges firmly graded brands on aroma, taste and finish in a blind tasting. Tequila won big, with 3 Amigos Blanco, 901 Silver, Azcona Azul Silver, Don Pilar Anejo, El Jimador Anejo, Sauza Tres Generaciones Anejo, Herradura Seleccion Suprema Extra-Aged Anejo, Muchote Reposado, Hornitos Reposado, Real de Mexico Reposado, and Republic Reposado tequilas taking home Platinum SIP Awards. Platinum SIP Awards also went to Finlandia Grapefruit and Tangerine Fusion Vodka; RND Vodka, IS Vodka, Krome Vodka, Orange V Vodka, Vodka 14 and Vonost 88 Vodka; Commander's Call Coconut Rum and Horne Spiced Rum; TY KU Soju, La Valote Absinthe and Pere Francois Absinthe; Galliano L'autentico, Lillet Blanc, Nature's Own Marula Cream Cocktail, Ventura Limoncello Originale, (ri)1 Whiskey and Woodford Reserve Bourbon. In addition to the bragging rights earned by taking top honors at the SIP Awards, winners will enjoy increased exposure: Industry publications are already interested in featuring the winners in future issues. The competition is also committed to getting the word out about the companies, large and small, that walked away with SIP Awards. "The SIP Awards is the only spirits competition not judged by experts," Samsami stated. "So the winners rose to the top based purely on quality. They couldn't fall back on slick marketing campaigns or industry buzz. The people have spoken, and their preferences are finally shining the spotlight on some companies that really deserve the recognition." Distilleries interested in competing in the 2010 SIP Awards, which promise to be bigger and come with even more publicity for the winners, can find entry information at http://www.sipawards.com. Next year's world spirits competition will be held April 2010. Learn more at http://www.sipawards.com. This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com. SOURCE Spirits International Prestige Awards RELATED LINKS We are pleased to announce that the Spirits of Mexico Festival is returning to historic Old Town San Diego this year. The 2010 Festival is made possible by the generous contribution of Fiesta de Reyes within Old Town San Diego State Historic Park. The Festival is supported and endorsed by the City of San Diego, the State of California in association with the Department of Parks & Recreation and the Old Town San Diego Chamber of Commerce and its members. To give you a ‘taste’ of what’s in store, take a look at the 2009 Fox TV Interview with Casa San Matias owner Carmen Villarreal and Master Distiller Mario Echanove. Read Robert Plotkin’s predictions in Tasting Tomorrow’s Super Tequilas Today. Get ‘in the know’ through Mario Marquez, Master Ambassador with Festival sponsor Café Coyote in Old Town (free Tequila info)
Tequila Aficionados
diana@agavegal.com
www.agavegal.com
559 355-0545A. HARDY USA ANNOUNCES RELEASE OF NEW TEQUILA
2009 SIP Awards Put Consumers in the Judges' Seat
Contact:
Paul Wright
Spirits International Prestige Awards
1-888-254-1764
info@sipawards.com
http://www.sipawards.com
http://www.sipawards.com
BREAKING NEWS
Press Release For: A. Hardy USA, Ltd. January 7, 2010
Press Contact: David Lewis (847) 966-1515 FOR IMMEDIATE RELEASE
A. HARDY USA ANNOUNCES RELEASE OF NEW TEQUILA
DES PLAINES, IL: Devoted tequila drinkers consider today’s market to be saturated with overpriced tequilas. Spirits industry veterans Will and Dave Elger decided to create the best tequila available but at half the price of most premium brand tequilas. Their efforts have resulted in the new “Muchote Tequila”. The Elger brothers’ goal was to create the finest quality Reposado-style tequila and package it in a simple bottle with a paper label.
Muchote Tequila is distilled in Los Altos, Jalisco, Mexico by the Vivanco family distillery located in the Highlands region. The distillery uses only estate grown, 100% Weber Blue Agave, and they continue to use traditional artisan production methods that have remained unchanged for three generations. Will and Dave Elger, along with the Vivanco family, oversee all aspects of Muchote production including final tasting and the bottling of every batch.
Mark Levinson, president of A. Hardy USA, believes that Muchote Tequila will fill a void in the premium tequila market. “We saw a need for a premium tequila that is both high-quality and competitively priced, and Muchote Tequila succeeds in accomplishing each of these goals”, said Levinson.
Muchote Tequila is packaged in 750 ml bottles and has a suggested retail price of $29.99 per bottle. It is available nationally at fine restaurants and liquor stores. For more information about Muchote Tequila contact A. Hardy USA, 1400 E. Touhy Avenue, Suite 120, Des Plaines, IL 60018. Call (847) 298-2358 or view the company’s web site at: ahardyusa.com
December 30, 2009 – Robb Report(www.robbreport.com)
Agave Artist
Germán González, the longtime master distiller of the cult-favorite Chinaco tequila, has branched out to launch his own tequila brand. Called Tequila Uno (t1), it debuted in North America in November, and for now, features a reposado (aged in wood for six months) and three blanco tequilas. All the varieties are made from mature agave grown in the Mexican highlands of Los Altos, which tend to produce plants with higher concentrations of natural sugar. “I wanted to make a tequila using traditional methods, with mature agave and no additives,” says González, who personally inspects each agave plant before it is harvested.
In the field, he looks for what he calls a “brown ring” that forms around the center of the plant—or pina—which, he says, indicates the agave is mature, much the way brown spots on a banana indicate ripeness. After harvest, González then oversees each step of the production process at the Tequileña distillery, where he slow-roasts the specially picked agave in autoclave ovens for 20 hours. But it’s during the distillation process that González reveals the hand of an artist.
His t1 Blanco Ultra-Fino ($40) is double distilled to 110 proof and then brought down with water to 80 proof, to produce a smooth-drinking spirit that exhibits hints of pear, quince, dill, lime, and fresh agave, while the 86-proof t1 Blanco Mature ($45) is double distilled to a much lower proof, between 90 and 95, and has less added water, to reveal very distinct, pure agave flavors. Both t1 blancos make good sipping tequilas, but for making margaritas and other cocktails, González recommends the Ultra-Fino. His third blanco—the t1 Blanco Unique ($160)—is a limited-edition release of 60 bottles to commemorate the launch of the new brand, and is, at 41-proof, based on the smooth-drinking finesse of the Ultra-Fino. It comes packaged in an individually numbered, handblown and etched crystal decanter that resembles a drop of distillate dropping from the still. And finally, the t1 Exceptional Reposado ($50), like its clear siblings, shows notes of roasted agave. With influences from spending six months in casks that once held Scotch whisky, it also reveals accents of vanilla, custard, spiced citrus, apple, and peach. González plans to release more varieties in 2010 and 2011, all with a promise of staying true to the agave. (www.t1tequila.com)
—Jessica Taylor Tudzin
Importers, distributors, retailers, partners, consumers, and friends,
We are pleased to Inform you that
Don Fulano Blanco was awarded "GOLD" in the
Super Premium category, at the Spirit Masters Competition held a few days ago in London.
The results will be published in the December edition of The Spirits Business.
The Spirits Business is the world’s largest International Spirits Magazine and is circulated to spirits buyers, importers and distributors worldwide.
One more to the list !!!
Thank you all very much for the trust that has been put behind Don Fulano, without which none of this would have been possible.
All the best,
DF
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|
'Chunky' Sanchez 
Calpulli Mexihca
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| Dori Bryant The Polished Palate 624 Haven Place Tarpon Springs, FL 34689 |
Friday, July 24, 2009
Casa Noble Featured on Ideal Bite for National Tequila Day
Today's San Francisco Tip
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Whip It Up: National Tequila Day
Dressed Tequil(a) Submitted by hsnavely on Fri, 07/24/2009 - 12:01am.
San Francisco
The Bite:
Looking for a winning ensemble? Put together something fabulous for National Tequila Day today with Casa Noble tequila. SF's Fifth Floor mixologist John Griffin blends seasonal ingredients with Mexico's finest - triple-distilled, 100% blue agave, organic CN Crystal tequila, resulting in a stellar Bay Area cocktail that's especially fashionable.
Tequila MockingbirdOne
drinkIngredients:(local and organic whenever possible)
1 1/2 oz Casa Noble Organic Crystal Tequila
1/2 oz celery juice
1/2 oz lime juice
1/2 oz simple syrup
2 dashes orange bittersCayenne pepperCelery salt (enough to salt the rim)
Directions:Combine celery juice, lime juice, simple syrup, and orange bitter.
Shake with ice and strain into a chilled cocktail glass.
Garnish with cayenne pepper and a celery salt rim, and serve.
Wanna Try:
Casa Noble Tequila, available at BevMo, 3445 Geary Blvd. (415-933-8494). Casa Noble Crystal, $40/750 milliliters. Fifth Floor, 12 Fourth St. (415-348-1555). BevMo - Map ItFifth Floor Restaurant - Map It
http://www.idealbite.com/san-francisco/today
Thursday, July 23, 2009
Casa Noble on CampusCircle.Com
National Tequila Day
From July 23 – July 26, Casa Noble Tequila has partnered with the newly opened Mexico y Barra Restaurante in West Hollywood to celebrate National Tequila Day (Friday, July 24). In honor of the holiday, the restaurant will serve a special Casa Noble-themed tequila dinner menu and signature cocktail (created by Owners Larry and Melisa Nicola). More Information >>
When: Thursday, July 23, 2009-Sunday, July 26, 2009.
Time: Check website for times
Price: Check website for prices
Venue: Mexico y Barra Restaurante8512 Santa Monica Blvd.Los Angeles, CA 90046(310) 289-0088
http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=1528
Wednesday, July 22, 2009
Casa Noble Supports Meals on Wheels
Casa Noble Tequila and BMW/MINI of San Francisco teamed up to host the 22nd Annual Star Chefs & Vintners Gala. Supporters of Meals on Wheels gather donations and raffled off a new MINI Cooper to raise a total of $1.1 Million to ensure seniors in need would continue to be comforted with warm plates of food delivered right to their homes. For coverage of this event, check out the August issue of San Francisco Magazine.
Casa Noble on LA Times.Com
What to do in Food
July 22, 2009
FRIDAY-National tequila day Mexico Restaurante y Barra is teaming up with Casa Noble Tequila to present a spicy three-course fiesta dinner featuring a special margarita and dishes made with tequila, including watermelon and verdolaga salad with cotija-tequila vinaigrette; shrimp sautéed in tequila and a tequila ice cream sundae. The menu is available through the weekend. Mexico Restaurante y Barra, 8512 Santa Monica Blvd., West Hollywood. Food, $25. Margarita, $12 after 7 p.m., $5 during happy hour. (310) 289-0088. http://www.gogomexico.com/.
http://www.latimes.com/features/food/la-fo-datebook22-2009jul22,0,4591050.story
Casa Noble Featured on 944.Com Events Blog
Tequila Baby!
This Friday, July 24, is National Tequila Day (obviously), and thanks to Casa Noble Tequila you can take advantage of this holiday for four whole days. The 100% USDA-certified organic, triple distilled spirit has partnered with West Hollywood's new dinner spot, Mexico y Barra Restaurante to present the Casa Noble Fiesta Dinner. Three Casa Noble-themed courses ($25) along with signature "Guavalove" Margaritas ($5 during happy hour from 5-7 PM/$12 after 7 PM)
Dinner Menu:
Cena
Primera Coursa
Watermelon and Verdolaga Salad with Cotija Tequila Vinaigrette (made with Casa Noble 100% Organic Crystal Tequila)
Segundo Course
Carmarones Casa Noble, sautéed with Casa Noble 100% Organic Reposado Tequila and Chiles Guillio
Con frijole Oaxaca y corn and nopales
Postres
Mexican Chocolate and Tequila Ice Cream Sundae with Cajeta, made with Casa Noble 100% Organic Añejo Tequila
$25 - 3 Course Dinner, plus Tax and Service (Food Only)
Check it out: Mexico y Barra Restaurante, 8512 Santa Monica Blvd., West Hollywood 310.289.0088 www.gogomexico.com
http://www.944.com/articles/tequila-baby/
CONTACT:
David Page
Herradura PR Manager
502-439-8520
david_page@b-f.com
TEQUILA HERRADURA LEVERAGES 140 YEARS OF TRADITION
AND AUTHENTICITY TO REDESIGN PACKAGING
Updated Blanco, Reposado and Añejo Bottles Incorporate Elements of Brand’s Rich Story
LOUISVILLE, Ky. (July 27, 2009) – Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870, announced today the introduction of its new primary and secondary packaging developed to highlight the brand’s ultra-premium, hand-crafted authenticity. The revamped Blanco, Reposado and Añejo packaging will be seen on
“For the past 140 years, Casa Herradura has been at the forefront of the tequila industry and has been recognized for its innovations with 16 gold medals in taste and quality. In our commitment to Herradura’s place in the market as seriously great tequila, the new packaging reflects the confident and refined personality of the brand and our consumers, whose appreciation of quality spirits separate them from the casual tequila drinker,” said John Hayes, brand director for Casa Herradura tequilas. “By embedding images from our heritage into the new design, we are extending an invitation for our consumers to join us in celebrating Herradura’s rich history and tradition.”
Designed by the Brown-Forman Design Group in conjunction with Duffy & Partners, a brand design company, the new Tequila Herradura packaging incorporates key elements from the brand’s story. Prominently placed on the brighter-hued front label is a larger, more realistic horseshoe, herradura in Spanish, encasing the Casa Herradura crest. Imagery from the Hacienda located in the heart of
The new secondary packaging and shipper cases perfectly align with the bottle designs, utilizing the same bold colors, images from the Hacienda and super-sized horseshoe. On the single-bottle boxes, the black herradura is wrapped around its corner; when positioned correctly next to another box, a complete horseshoe is displayed, reinforcing the brand presence in off-premise accounts.
(more)
Please enjoy our handcrafted tequila responsibly.
Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman,
Tequila Herradura Revamps Packaging
Karl Greenberg
3 Amigos Tequila Awarded Best In Class at NYSA
Contact: Ramon Gonzalez (623) 536-3201
July 8, 2009
(San Bartolo Farms, Phoenix, Ariz.) – 3 Amigos Tequila participated in the New York Spirit Awards competition which were held at the
The event was hosted by the Polished Palate and a distinctive panel led by Jack Robertiello of Drins Ink, Bill Dowd and Junior Merino sampled 47 entries in the Tequila Category in a Blind Tasting.
When the results were announced on June 29, 2009 3 Amigos Certified Organic Blanco Tequila was awarded “Best in Class” for Blanco Tequilas. Mr. Santiago Gonzalez, owner of 3 Amigos Tequila said when told of the honor “That’s fantastic! We know we have a spectacular product thanks to the hard work of our family. It was an honor to debut our new Organic Bottle in
3 Amigos Tequila, a family-owned distillery located the
Whichever flavor of tequila you prefer, the Gonzalez family is certain you will enjoy 3 Amigos Tequila and taste the difference that quality makes in every step of its production.
3 Amigos Tequila is distributed by Hensley & Company in
EL GRADO TEQUILA CELEBRATES 4TH OF JULY IN DAYTONA WITH DEMPSEY RACING
Rolex Series Championship Team
www.elgradospirits.com
The El Grado Team
CASA CASCO VIEJO DEVELOPS ZERO-D TO RECYCLE VINAZAS
Casa Casco Viejo develops Zero-D technology to recycle “Vinazas”, the waste generated through the Tequila production process.
ZERO-D Ecological Recovery “100% Environment Friendly, 0% of Residual Water Downloads”
Casa Casco Viejo, a family-owned distillery founded in 1938 in Jalisco, Mexico. It is among the top 4 producing distilleries, with more than 3 millions Agave plants, land comprising of 1500+ hectares, and a production capacity of 120,000 cases per month. This amount of production requires a vast quantity of resources: water (over 40,000 liters per day), energy, and human labor.
Concerned for the balance between Industry and nature, and willing to be recognized as a company committed to be socially responsible, Casco Viejo has developed one of the most modern devices for recycling the remaining elements discarded through the production of Tequila. Designed by the company’s engineers and patented in Mexico, ZERO-D has been recognized by the Mexican Government for its efficiency at a level where all Tequila producers are required to apply it in their production process.
“Using the latest technology and committed to fulfill the norms stated by the Alcoholic Beverages Industry, we designed ‘ZERO-D Ecological Recovery’, and our objective is not only to contribute to the maintenance of our ecological surroundings, but also to offer important economic benefits to other companies,” says Managing Director Juan Carlos Camarena.
The process consists of three steps:
1. Solid Separation
Residual waters produced from the Tequila production process are called “Vinazas”, which contain ‘biochemical demand of oxygen’ pollutants, such waste represents values above 26,000 ppm of sugars and over 8,000 ppm of solids, with temperatures oscillating between 183º and 185º F. ZERO-D converts those pollutants below 150 ppm of sugars and 8 ppm of solids by separating solids from liquids at high speeds through a decanter.
2. Sugar Concentration
High levels of sugar in the “Vinazas” are concentrated in the inferior part of the chamber due to the elimination of liquids transformed in steam. Concentrated sugars can be used as food for cattle after being processed through the ZERO-D equipment.
3. Evaporation
Once “Vinazas” are almost free of solids, they are stored in a thermal tank that maintains temperatures above 176º F. The tank sends residual waters to a heat interchanger “liquid gas” where it reaches a temperature over 257º F, generating oversaturated steam that is injected in an evaporation chamber to completely eliminate any solid remnants. Steam is then transferred to a peripheral system of ZERO-D to be reused in the production of tequila.
The Tequila industry noticed this important development created by Casa Casco Viejo, whose main purpose is the commitment to maintain the environment’s balance for future generations. ZERO-D has several economic benefits that can be used by many other distilleries and help other industries to be more profitable. Some of the benefits are: Tequila producers can eliminate fees to the National Water Commission for the creation of pollutants in the production process; A discount in the payment of rights to the NWC for residual water cubic meters used when carrying out zero unloading; Steam can be reused in the production of products; Products obtained after treatment of solids and sugars separation can be commercialized; Lower operation costs; Accelerated depreciation of investment in the following year of acquisition; And the possibility of contract manufacturing with nearby companies for their “Vinazas” treatment. Besides these benefits, ZERO-D can treat waters from other industries, but of course, results will vary depending on the characteristics of each industry’s residual waters.
In Casa Casco Viejo, we are committed to give our best by improving our production process and give something back to our beloved community in Arandas, ecologically speaking. We believe that environmental sustainability is an urgent issue, which is why we created ZERO-D. We firmly believe that an improvement can be done, not only in the production of Tequila, but also in other areas such as water recycling, energy production, etc.
As a new technology, officially approved and certified, we offer this system to anyone interested in increasing performance, and optimizing resources used in all distillation processes, regardless of product category. It works as well for all types of “Vinazas” or liquor production.
Casa Casco Viejo – Tequila Supremo S.A. de C.V. is responsible for these quality, nationally recognized Tequila brands:
In Casa Casco Viejo, we are committed to give our best by improving our production process and give something back to our beloved community in Arandas, ecologically speaking; we believe that environmental sustainability is an issue to be consider urgently, therefore the creation of ZERO-D. We firmly believe that an improvement can be done, not only in the production of tequila but also in other areas such as water recycling, energy production, etc.
For further information, please contact:
ERIK ZÚÑIGA PEREGRINA
International Marketing & Public Relations Executive
Casco Viejo International Brands
Tel: +52 33 3836 4420 Ext. 186
Fax: +52 33 3836 4421
Mobile: +52 55 5406 2479
Nextel: 52*145*791
www.cascoviejointernational.com
For immediate release
Muchote Tequila - Back to the Basics
Muchote Tequila, Mexico's Top Quality/Price, 100% de Agave Tequila, is now
available in California. Muchote Tequila proves a simple bottle and award
winning Tequila attracts both consumers and aficionados.
Los Angeles, CA., June 2, 2009 - Muchote Tequila continues to make waves in an overpriced Tequila
category, and is now available in California through Western States Beverages. Founded by Mexico born twins, brothers Will and Dave Elger are veterans in the spirits industry, spending the last decade working with the largest and best selling Tequila brands. Focusing on tradition and what they grew up with, the twins set out to create the best Tequila available, but at half the price of most brands, rather than private label an existing brand in an expensive bottle. "Muchote is an artisan Tequila, and making Tequila is an art. Our brand speaks for itself; we didn’t need to bottle Muchote in a fancy container. The juice is our work of art, we sell Tequila not bottles", Will emphasizes. Five years ago, in a market saturated with luxury spirits, it was time to create the best Tequila, with no compromises on quality, craftsmanship, or authenticity, and this premium Tequila was to be packaged in a simple bottle and traditional paper label. Introduced to the US in 2007, Muchote Tequila Reposado arrived to the market at a suggested retail price of only $29.99 / 750ml bottle. Its smooth, fresh Agave taste can be enjoyed neat, on the rocks, or mixed in cocktails, like the "Guilt Free Margarita". This cocktail uses two to three ounces of Muchote Tequila and no additional liqueurs, as opposed to bartenders pouring one ounce of expensive Tequila and two ounces of Triple-Sec or Cointreau to increase profitability. Will and Dave are re-educating consumers, as they are spending $70 to $80 a bottle for so-called, super-premium Tequilas. "What they are really paying for is fancy bottles and huge marketing campaigns", says Dave. "Our goal is to get back to the basics, and recreate the Tequilas we remember growing up with, authentic quality at an affordable price." We rely on our consumers to help spread the word, as they enjoy premium Tequilas at affordable prices, and word of mouth marketing is priceless in this flooded market. Our minimalist approach on our packaging and advertising opens the door to all consumers, as Muchote can compete with lesser quality mixto and gold Tequilas, giving our customers 100% Agave quality for the least amount. Bars and restaurants have welcomed Muchote as the most profitable Tequila available in their establishment. Muchote Reposado is available, with the Blanco and an Añejo in the final stages of development. Muchote is currently available in CO, AZ, NM, NV, GA, TN, HI and CA, with many more states being launched this year.
About Muchote Tequila
Muchote Tequila is distilled in Los Altos, Jalisco, by the Vivanco family distillery located in the elite
Highlands region. The Vivanco distillery uses only estate grown, 100% Weber Blue Agave, and they
continue to use traditional-artisanal methods, which have remained unchanged for three
generations. Will and Dave, together with the Vivanco family, oversee all aspects of Muchote
production, final tasting, and bottling of every batch.
Muchote Tequila encourages you to take the "Tequila Challenge"; blind taste Muchote against any
Tequila that costs double or triple the price. Let us know what you think by emailing
TequilaChallenge@MuchoteTequila.com , and we will post the best comments on our web site. If
yours is picked, you will also receive a gift. Any Tequila bar will be glad to help you, and we would love to hear what you have to say. Salud!
California Distributor Info:
Western State Beverages
2031 E. Via Burton, Suite K, Anaheim, CA 92806
Office:714.284.0800 Toll Free: 866.972.4238
www.WesternStatesBeverages.com
Media Contact:
Will Elger
Muchote Tequila Inc.
800.692.0244 (office) / 949.257.3344 (cell)
will@muchotetequila.com
info@muchotetequila.com
www.MuchoteTequila.com
