For Immediate Release

Contact: Ruth Hackman

(949) 625-2505 x102

info@kahtequila.com

Victory for KAH™ Day of the Dead™ Tequila

Establishes Definitive Identity in Competitive Beverage Marketplace

Elements Spirits, Inc. is triumphant in a formidable legal challenge posed by the parent company of a high-profile celebrity-backed vodka, paving the way for the maverick brand’s American and global business prospects.

June 21, 2010, San Diego:  Elements Spirits, Inc. and its brand KAH™ Tequila emerged supreme in a liquor industry court case that echoed the age-old outcome of “David and Goliath,” with the proverbial little guy (or in this case, little gal) coming out on top morally and ethically.

Globefill, Inc., parent company for the high-profile, celebrity-backed Crystal Head Vodka, took on the “Goliath” role, filed a lawsuit against Element’s Spirits, Inc., and its CEO, Kim Brandi accusing Elements of trademark infringement and unfair competition. Globefill then tried to prevent distribution of KAH™ Tequila in the United States by filing a motion for preliminary injunction.

On June 18, 2010, the Central District Court of California issued an order granting Elements Spirits’ Motion to Dismiss Globefill’s allegations without prejudice and put forth the order to deny Globefill’s Motion for Preliminary Injunction without prejudice.

With this milestone legal triumph combined with strong industry support, Brandi and Elements are moving forward with a national distribution rollout immediately. “I want to humbly thank distributors, retailers, industry professionals and consumer tequila enthusiasts for their support of KAH™ Tequila through all of their emails, letters, calls of encouragement, blogs and discussion boards,” says Brandi. “We are so grateful that this support helped ensure KAH™ will enjoy a long, fruitful life in the marketplace.”

About Elements Spirits, Inc.

Mixing quality and innovation with culture and heritage: Elements Spirits’ “cocktail” for

success. Elements Spirits’, a California Corporation and producer of KAH™ Tequila, foundation rests on its team’s interlocking strengths: tight collaboration, fresh ideas, branding expertise, industry experience, and seasoned management.

Elements Spirits’ value is founded in a business posture that embraces innovation

dedication, and integrity, at both business and personal levels. This mind-set is

represented by an uplifting approach that is reflected in the product branding and

resonates from the Founder’s level through distribution networks and on to consumers.

Elements Spirits’ strategy is to establish strong visual branding that is edgy, but culturally

very traditional. Always enticing product presentation, while holding steadfast to a

standard of product quality, which exceeds price.

About KAH™ Day of the Dead™ Tequila

KAH™ Blanco

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

100% Organic & Kosher Certified

Perfectly suited for classic warm weather cocktails and recipes involving fish and poultry, as it is characterized by an immediate full agave rush, followed by a spicy white pepper punch and an unusual pumpkin-floral finish. 

KAH™ Reposado

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

100% Organic & Kosher Certified

The perfect margarita foundation, with its balance of sweet notes, oak and agave. 

KAH™ Anejo

Origin: Tequila, Mexico

Size: 750 ML & 50 ML

Content: 100% Agave

Kosher Certified

The perfect mate for barbequed meats and a post-BBQ cigar, with its subtle wood notes, smooth body, vanilla spice notes and sweet melon finish. 

KAH™ Extra Anejo

Origin: Tequila, Mexico

Size: 750 ML

Content: 100% Agave

Kosher Certified

41/2 year old Anejo not only bears the best of this precious liquid, but is cased in a bottle adorned with Swarovski crystals.  Brandi emphasizes this incarnation is intended for special celebrations and has its own story of authenticity as skulls of noble families unearthed by archaeologists were found with gems embedded in them.

###

Elements Spirits, Inc. 473 Post Street, Camarillo, CA 93010

  (O) 949.625.2505 ext 102  |  (F) 949.625.2504  |  www.kahtequila.com

For Immediate Release

Contact: John Nielsen 949-625-2505 ext. 103

KAH™ Day of the Dead™ Tequila Forges Ahead

With Its Unique Branding and Quality Tequila

Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.

April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.

In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.

The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH™ Tequila” and threatened legal action.

Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions. 

Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.

In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.

“If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”

Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.

###

For Immediate Release Contact: John Nielsen 949-625-2505 ext. 103           KAH™ Day of the Dead™ Tequila Forges Ahead With Its Unique Branding and Quality Tequila   Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.   April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.   In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.   The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH™ Tequila” and threatened legal action.   Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions.    Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.   In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.                          “If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”   Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.   ### For Immediate Release Contact: John Nielsen 949-625-2505 ext. 103           KAH™ Day of the Dead™ Tequila Forges Ahead With Its Unique Branding and Quality Tequila   Elements Spirits, Inc. turns a formidable legal challenge into an opportunity to forge KAH’s™ definitive identity in the competitive beverage marketplace.   April 2, 2010, Las Vegas: KAH™ Day of the Dead™ Tequila, launching officially this month, was already generating a strong buzz and goodwill among spirits industry professionals and retailers for its distinctive and artisanal tequilas housed in bottles inspired by “Calaveras” (Mexican sugar skull), when Crystal Head Vodka and parent company Globefill, Inc. filed a complaint in the Central District of California against Elements Spirits, Inc.   In the face of the suit, Elements Spirits, Inc. CEO, Kim Brandi, and her company assert that no reasonable consumer, upon encountering the KAH™ Tequila bottle in the marketplace, would believe that it is put out by, sponsored by, or affiliated with Crystal Head Vodka, promoted by actor Dan Akroyd, who has used his high profile to support spirits in which he has a fiscal stake.  More importantly, they note that it is unclear how Globefill ascertained proprietary information about KAH™ Tequila and its marketing initiatives, especially as Elements had not begun distribution at the time of the cease and desist letter.  It is Elements’ belief, the lawsuit was filed in a bad faith attempt to prevent, or at least to substantially disrupt and delay, Elements distribution of KAH™ Tequila in the United States.   The suit accuses Elements of “unfair competition” by fashioning the design of its bottles with “highly similar product packaging” to Globefill’s Crystal Head vodka allegedly causing “confusion” and “trademark infringement,” as well as trading on Crystal Head’s marketing themes of “Meso-American Day of the Dead celebrations.” A cease and desist letter to Chief Executive Officer, Kim Brandi, followed demanding that Elements Spirits “cease advertising, promoting and/or distributing KAH™ Tequila” and threatened legal action.   Brandi and Elements, however, are challenging the accusations by providing strong counter-arguments and evidence that show that KAH™ Day of the Dead™ Tequila, and Crystal Head Vodka are distinctively different products and different spirits, and that the KAH™ Tequilas concept is original, holding trademarks in both the United States and Mexico as a product whose image is specifically tied to Meso-American Day of the Dead/Dia de los Muertos traditions.    Furthermore, Crystal Head is not the first spirits brand to bring to market a vodka using a skull package design.  The privilege belongs to Black Death USA. Crystal Head’s bottle, in fact, more closely resembles the iconic skull mascot of Black Death’s product portfolio launched in 1989, which was made in Luxembourg and distributed by Cabo Distributing of California.  Black Death became a favorite among Guns n’ Roses guitarist Slash and other popular Rock and Roll musicians and stars of that time.   In fact, the Crystal Head trademark that Globefill has attempted to register, unsuccessfully up to this point, is almost identical to the Black Death trademark that was registered in 1993 and first used in 1989 for Black Death Vodka.                          “If you closely examine both KAH™ and Crystal Head, it is obvious that the ‘confusion’ the Crystal Head people are trying to establish is a moot point,” asserts Brandi.   “Crystal Head’s glass human-skull package, which is nearly identical to Black Death’s iconic skull mascot, contains vodka, and there are no obvious or explicit ties to Mexico’s history, culture and Dia de los Muertos. What our products and packaging reflect is that Mexico is Tequila, not vodka. KAH™ tequila was inspired by and built around whimsical, hand painted Calaveras used in Day of the Dead practices to symbolize the souls of the departed return to join their families and friends in the land of the living.”   Confident that KAH™ Day of the Dead™ Tequila stands boldly on its own as a truly unique product line, Brandi and Elements will vigorously defend the lawsuit and file counter-claims and cross-claims.   ### For Immediate Release       KAH Tequila—A Dawning In the Spirits World   An attention to craftsmanship in distilling and a bottle rooted in historic symbolism breathes new life into the tequila drinking experience   March 1, 2010, Los Angeles, California—Though many great tequilas—many of these in great bottles—abound, there is nothing quite like KAH Tequila, which arrives at retailers and restaurants for spring.  This is an auspicious time for parent company Elements Spirits to launch KAH, as it has its cultural roots in Aztec and Meso-American observances of Day of the Dead, which in turn represents rebirth and new beginnings.   In rural Mexico, where Day of the Dead is very much an institution, people visit the cemetery to not only honor the past but celebrate everything that makes life good, including the favorite foods of their loved ones.  KAH Tequila’s bottle captures that enduring spirit, from the exquisitely rendered skull shape to the motifs and flourishes that adorn it.  The tequila inside, meanwhile, continues the theme, as the distillers have lovingly transformed agave from the earth into lively Blanco, Reposado and Anejo varieties. “Elements Spirits is the only producer that takes the tequila experience beyond the bottle and the glass,” affirms Kim Brandi, CEO Elements Spirits, Inc.  “It’s one thing for a spirit to be “the life of the party” it’s another thing to be the spirit that represents “life” in all of its sensory glory. It's not about celebrating 'Death', but celebrating LIFE. KAH was specially created to represent the celebration of Life.” Kah Tequila Blanco, perfectly suited for both classic cocktails of the past and newborn creations, is characterized by its aromatic immediate full agave rush, followed by a spicy white pepper punch and an unusual pumpkin-floral finish.  Kah Tequila’s Reposado is universally pleasing, with its perfect balance of sweet notes, oak and agave.  Kah Anejo, meanwhile, could emerge as a connoisseur favorite with its subtle wood notes, smooth body, vanilla spice hints and sweet melon finish.  Through the artistry and individual statements each incarnation of KAH Tequila, there lies the added benefit of it’s certified organic manufacture.  Furthermore, the KAH Blanco being certified Kosher opens the spirit up to new audiences and all ages.   "I was very impressed with the concept,” says Chris Melendez, COO Elements Spirits, Inc.  “The quality of KAH’s tequilas is among the best I have ever tasted.  This combined with a bottle that penetrates a wide spectrum of demographics is very exciting.  The product easily fits in the House of Blues, or a Mexican Grandmother's kitchen.  This isn't just another new tequila." Indeed…KAH is “Life,” not just in the Mayan language, but in its presentation and versatility.     About Elements Spirits, Inc.   Mixing quality and innovation with culture and heritage: Elements Spirits’ “cocktail” for success.   Elements Spirits’, a California Corporation and producer of KAH Tequila, foundation rests on its team’s interlocking strengths: tight collaboration, fresh ideas, branding expertise, industry experience, and seasoned management.   Elements Spirits’ value is founded in a business posture that embraces innovation dedication, and integrity, at both business and personal levels. This mind-set is represented by an uplifting approach that is reflected in the product branding and resonates from the Founder’s level through distribution networks and on to consumers.   Elements Spirits’ strategy is to establish strong visual branding that is edgy, but culturally very traditional. Always enticing product presentation, while holding steadfast to a standard of product quality, which exceeds price.       Elements Spirits, Inc. 265 S. Arroyo Parkway Ste. 308, Pasadena, CA 91105   949.625.2505 ext 102  |  949.625.2504  |  www.kahtequila.com Tequila AviÓn LAUNCHING in New york and California  ANNOUNCES KEY EXECUTIVE APPOINTMENT   JUNE 29, 2010 – New York , NY – Jenna Fagnan, President of Avión Tequila LLC, announced today the appointment of distributors in the premier tequila markets of New York and California . The Company’s launch is scheduled for early July.  Empire Merchants, a division of The Charmer Sunbelt Group has been appointed as distributor for New York and Young’s Market Company has been appointed as distributor for the state of California . “Tequila Avión is privileged to be represented by these two, industry recognized, best in class distributors,” said Ms. Fagnan.   "We at Empire Merchants are very excited to represent Tequila Avión,” said Lloyd Sobel, CEO of Empire Merchants.  “With its excellent packaging, fine liquid and a very exciting go-to-market strategy, Tequila Avión has the potential to be a real winner.”   “Young’s Market Company is excited and honored to have been selected as Tequila Avión’s distribution partner in the California market,” said Chris Underwood, CEO of Young’s.  He continued, “Tequila Avión is truly a unique product with a very bright future.”    Fagnan also announced the appointment of tequila industry veteran John Bilello to the position of Executive Vice President of Sales. Bilello joins Tequila Avión after having served most recently as Senior Vice President Global Sales & Marketing for Tequila Milagro. Prior to Milagro, Bilello spent 18 years holding numerous senior positions at Seagram Co, Ltd.   “We are thrilled to have John Bilello join us at Tequila Avión and know that his passion, work ethic, vast industry expertise and experience will be an invaluable addition to the Tequila Avión team,“ stated Fagnan.   “I am excited to be part of this special and unique company. Tequila Avión pairs a sophisticated smooth taste profile and brand image with a proven, entrepreneurial team of spirits and luxury brand professionals,” said Bilello.   Tequila Avión is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco , Mexico .  The plants in this region are the most coveted agave for tequila production due to their rich mineral content and distinct quality and character.  The unusually smooth taste profile of Tequila Avión begins with the ideal product formulation that comes to life through slow roasting the agave in brick ovens, followed by a unique small batch distillation and culminates in a proprietary filtration process coined “ultra-slow filtration.” During this process the flavors become firmly set to Tequila Avión’s specification at an exact moment called the “Moment of Elevation.”   Tequila Avión is available in Silver, Reposado and Añejo expressions, with each offering a distinctly smooth, yet flavorful taste profile:   Avión Silver features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.    Avión Reposado, which is aged six months in oak barrels, has a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Its oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.   Avión Añejo is an aged tequila, spending two years in American oak casks.  It features hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary and fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.   Said founder Ken Austin , “It is a primary focus of the Company to bring together a world class management team working with best of breed distributors.  With the addition of John Bilello as the EVP of Sales, and the appointing of Empire Merchants in New York and Young’s Market Company in California , I am certain that Tequila Avión is poised for great success.  We are hours away from the launch of Tequila Avión, which is the culmination of a long journey.  Now our team will work tirelessly to get our brand into the mouths, hearts and minds of consumers.”   About Tequila Avión Tequila Avión is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avión’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Añejo varietals.  To learn more please visit www.TequilaAvión.com and Facebook; Tequila Avión.         #   #   #   For Media Inquiries Please Contact:    Evins Communications:          Jamie Hakim, Director                                             Jordan Frank , Senior Account Executive          Direct:   (212) 377-3582                                           Direct:   (212) 377-3597          Mobile:  (732) 690-1611                                           Mobile:  (347) 541-0609          Jamie.Hakim@Evins.com                                       Jordan.Frank@Evins.com   Friday, May 21, 2010 Casa Noble at the White House State Dinner On May 19th of 2010 Casa Noble was proud to represent the celebration and blending of two great international neighbors through Hand Crafted Luxury Tequila at the Official State Dinner held at The White House in Honor of President Calderon’s visit.  The Theme of the Celebration was International Presidential Teamwork. The night was Highlighted with Special Performances by Beyonce and Rodrigo & Gabriella, Celebrity Chef Rick Bayless Creations, and of course, Casa Noble Tequila.         Beyonce, one of the greatest musical artists of all time, graced the stage at The White House with Rodrigo & Gabriella; Mexican Natives that have gained wide-spread recognition by touring the world music circuit with their captivating Heavy Metal Performances.  Watch Presidents Obama, Calderón Speak Before Musical Performances   Rick Bayless, Bravo’s Top Chef Master, Esteemed writer, and Multi Culinary Award Winner; created a custom menu specifically designed from fresh regional and sustainable food to represent American Food, at its finest. Dinner Menu: Jicama with Oranges, Grapefruit, and Pineapple Citrus Vinaigrette Herb Green Ceviche of Hawaiian Opah Sesame-Cilantro Cracker Oregon Wagyu Beef in Oaxacan Black Mole Black Bean Tamalon and Grilled Green Beans Chocolate-Cajeta Tart Toasted Homemade Marshmallows Graham Cracker Crumble and Goat Cheese Ice Cream See President Obama and President Calderon’s Toast-Click Here http://www.whitehouse.gov/live
Maestra Tequilera, Casa Dragones Co-Founder and CEO Bertha Gonzalez is dubbed “The First Lady of Tequila” by the Los Angeles Times Magazine, and is “bolstering the top-tier-tequila movement with Casa Dragones tequila." Read more May was a big month in the culinary world. The James Beard Foundation Awards presented our friend Tom Colicchio of Colicchio & Sons with Outstanding Chef Award, and Daniel with Outstanding Restaurant Award. S. Pellegrino also came out with their list of the world’s top restaurants, and we’re excited to report that our friends at Daniel and Le Bernardin in New York ranked at numbers 8 and 15. Stop into any of these restaurants for a sip of Casa Dragones Tequila, and for a taste of their spectacular cuisine. Also making the top 100 list was Pujol in Mexico City, which celebrated its 10-year anniversary this month. Chef Enrique Olvera invited top chefs from Mexico and around the world to cook with him for the occasion—and chose Casa Dragones as the only tequila served. The first night included a 10-course tasting menu prepared by top Mexican chefs Alejandro Ruiz, Benito Molina, Guillermo González Beristáin, and Jose Ramón Castillo. Chef Olvera prepared another spectacular meal with three internationally renowned chefs: Alex Stupak of WD-50 in New York, Alex Atala of D.O.M. in Sao Paolo, and Chef René Redzepi of Noma in Copenhagen, recently chosen as S.Pellegrino’s #1 Chef and Restaurant in the World. Casa Dragones was paired with an amuse bouche: a gordita de queso with avocado pureé, prepared by Chef Olvera. Felicitaciones Enrique! Find us on Facebook to see photos from these events. Chef Olvera also likes to pair Casa Dragones Tequila with red ceviche, 'encacahuatado' chicken and orange flan. Do you have a favorite dish to pair with Casa Dragones? Let us know and we’ll share it with the rest of our fans. Summer is almost officially here, and we can’t wait for some sipping al fresco. Rather than bringing that bottle of wine to your Memorial Day BBQ, bring a bottle of Dragones and really set the mood! And after the last call, the Casa Dragones bottle makes a stunning, re-usable crystal decanter. If you’re sipping Casa Dragones as an aperitif, try pairing it with a sangrita, which will complement the complex taste of the tequila and cleanse the palate between sips. To make your own sangrita at home, see our special house recipe, Blood of the Dragon, which was recently featured on GQ’s food blog. Casa Dragones Tequila made its film festival debut at this year’s Tribeca Film Festival, sponsoring a party for filmmaker and adventurer Sebastian Copeland. Copeland’s spectacular new film, Into the Cold, documents his 2-month trek to the North Pole, bringing us a first-hand account of global warming. Casa Dragones was also flown to France especially for the Cannes Film Festival for a party hosted by Graydon Carter and Gucci, for filmmaker Martin Scorsese and his work with the Film Foundation, the foundation that restores and preserves old films. Scorsese’s latest restoration, Il Gattopardo, was screened at the Festival. Click here for a complete list of venues and retailers that carry Tequila Casa Dragones. Embrace summer with a bottle of Casa Dragones, now in stock at these fine retailers: Crush Wine & Spirits Astor Wines & Spirits Park Avenue Liquor Shop Amagansett Wine & Spirits Wally’s Wine & Spirits D&M Wines and Liquors Portofino Wine Bank Casa Dragones is now distributed in Nevada by Southern Wine and Spirits of Nevada.     Mesa Grill—Caesars Palace Vanity Nightclub—Hard Rock Hotel & Casino   We’re expanding our reach. Here are some of our new accounts across the country:     Trump Soho     Sunset Beach     Sunset Tower Hotel The Bazaar At SLS By Jose Andres Dan Tana’s Villa Blanca Twenty Twenty Wine Merchants K&L Wine Merchants Hollywood Robert Burns Wines & Spirits     K&L Wine Merchants San Francisco     Liquor One     Wally’s Wine & Spirits Astor Wine & Spirits Crush Wine & Spirits D&M Wines and Liquors ForTequilaLovers.com

For Immediate Release                                  Media Contact: Mr. Marcus Dickman 678-596-8297           

Amate Tequila Pours It On For Hollywood's Finest at

Children Mending  Hearts Hollywood Gala

            Hollywood, CA April 23, 2010 -- It's no coincidence that the world's fastest growing premier tequila brand, Amate Tequila, has teamed up with Hollywood's premier talent like Ben Affleck and Jennifer Garner Affleck, Forest and Keisha Whitaker, Sheryl Crow, Kate Walsh, Quincy Jones, Hank Azaria, and many others, to raise money and awareness for Children Mending Hearts, a global arts exchange to support at-risk children. Amate Tequila is the proud $25,000 Supporting Level Sponsor of the Peace Please Gala, recently hosted by Academy Award Winner Ben Affleck, at The Music Box @ Fonda Theater in Hollywood, California.

            "It is deeply rewarding to be a part of an organization that makes a profound difference in lives of children, through the power of arts and cultural programs and I am thrilled to be part of this year's event," says Affleck. As an official pouring sponsor of the celebrity-filled event, for every bottle of Amate Tequila sells worldwide, Amate is donating $1 to Children Mending Hearts over the next two years, a value which could easily add up to $50,000, according to Amate Tequila Co-Founder Carlos Monsalve Agraz. 

            "We are thrilled to be an important supporter of Children Mending Hearts and provide meaningful support to homeless and at-risk and refugee children in the United Sates and on a global platform," says Monsalve. "This is an effort we are proud to make over the next two years."

            Amate Tequila is an ultra premium brand that delivers an exceptionally smooth balance and authentic flavor in all three of its award-winning varieties, including Amate Silver, Amate Reposado and Amate Anejo. Wine Enthusiast Magazine reviewed Amate as a "superb" tequila. Amate Tequila is a gold medalist and cataloged as "exceptional" by the Beverage Testing Institute. Quickly establishing a global reputation, Amate Tequila is currently distributed in Japan, Mexico, Germany, New Zealand, South Africa, Canada and the United States.

            For more information on Amate Tequila, visit www.amate.com or on Twitter at Amate Tequila, or contact Mr. Marcus Dickman at 678-514-6213 or Mr Carlos Monsalve, President of Tequila Amate at 52 + 33 36414380. 

New!  Available Starting Friday, March 5! Horizontal, Slanted, or Vertical...you choose! lindomichoacan.com    We LOVE Our LOYAL Customers!

• A winner on and off the track from Tewquila Aficionado

  March 17, 2010

  Patrón Spirits CEO Ed Brown has increased his American Le Mans Series sponsorship to include a ride for himself. Brown will drive the Tequila Patrón Spirits Ferrari 430 GT in Saturday’s 12 Hours of Sebring.

Zafra Master Reserve 21 Rum from Panama took Best of Show at the Polished Palate’s 5th Annual International Rum Competition in Tampa last week. This recognition is not always awarded, as, for a brand to receive this acknowledgement, each judge has to rate the spirit with an overall score of 90+.  21 years in the making, Master Distiller Francisco ‘Don Pancho’ Fernandez has done it again; he’s created a masterpiece. Gold Medal award winners include Don Q Cristal, Diplomatico Blanco, Khukri (5 consecutive years and 2x Best of Category, dark rum), One Barrel, Bacardi 8, Ron Abuelo Anejo, Ron Abuelo 7 Anos (Best of Category, rum aged up to 8 years), Ron Medellin 8 YO, Don Q Grand Anejo, Ron Carupano Solera Centenaria Reserva Limitada, Ron Abuelo 12 Anos (Best of Category rum aged 9-15 years), Ron Anejo Carupano Legendario and Zafra Master Reserve 21 Rum (Best of Category, rum aged + 15 years and Best of Show) One rum which won top awards the past 2 consecutive years, received a Silver medal this year. Find out why here.  One newcomer is Silver Award-winning Siesta Key Rum from Drum Circle Distilling in Sarasota FL. Read more here For a full list of awards, link here ### Tequilas Milagro (Best of Category Anejo), Chinaco (Blanco & Reposado/Golds) & Corzo (Silver/Gold) all won multiple awards at the 2009 Spirits of Mexico Competition in San Diego. These and other priceless world class agave spirits including Cazadores (Reposado/Gold ’08), El Capo and more, accompanied by a wide selection of the finest & most inventive cuisine north of the border, will be freely sampled at Toloache Mexican Bistro in NYC on April 22. Seminars hosted by Jack Robertiello, Junior Merino and Chris Melendez of the new KAH Tequila offer insight on agave spirits—from the agave fields to your favorite bar and retailer. Read full release. ### The annual Spirits of Mexico competition takes place in San Diego during the week of August 16 at the Hacienda Hotel in Old Town San Diego. Awards will be officially announced in September during the 7th Annual Spirits of Mexico Festival, the oldest, largest and most comprehensive celebration of this distiller’s art in the US. New to our judging panel this year is Ricardo Cisneros Beltran. Mexico’s first Master Tequilier, he has a Masters in Tequila as Tequila Specialist certified by the C.R.T. and previously studied Tourism & Gastronomy administration in Mexico City. Mr. Cisneros currently works for the Caribbean University as Professor and Maestro Tequilier. Courtesy of the generous contribution of Fiesta de Reyes, the 2010 multi-day Festival returns to the birthplace of California, Old Town San Diego State Historic Park and is supported and endorsed by the City of San Diego, the State of California in association with the Department of Parks & Recreation, the Old Town San Diego Chamber of Commerce and its members. ‘O, the Oprah Magazine’ selected it as ‘one of only 6 festivals worth the trip’ as Culinary Specialists, Aficionados, Mixologists, Authors, Master Distillers/Blenders & Ambassadors of world-renown and new-to-market brands all meet in San Diego to share their skills, experience and, of course, their spirits, paying homage to the art of the spirits of Mexico.  ###   Join in the celebration of the Spirits of Mexico on Facebook. For fans of agave spirits visit For Tequila Lovers, Poco Tequila, Tequila Whisperer, Ian Chadwick Forum, Ryan Kelley, Tequila Examiner, Tequila Aficionado & Taste Tequila (link to Top Ten picks from this site) In other news... Indy Spirits Expo, April 9 in Las Vegas features a variety of small batch, unique and artisanal spirits from around the world. Link here Modern Distillery Age this week announced the partnership of Don Q Serrallés USA, the exclusive importer of DonQ Rum, with the United States Bartenders’ Guild (USBG) for the MixItUp 2010 Mixology Challenge. Semi-finals will take place at the Manhattan Cocktail Classic on May 17 where a jury will select the finalists who will compete for a cash prize of $2,000 against the Puerto Rico Drink Team at the Challenge Finals, to be held at the Caribe Hilton. Serrallés USA will also make a $5,000 donation to the winning team’s chosen non-profit organization Mexico bound…the Polished Palate travels to Guadalajara and Tequila this week, courtesy of T1 Tequila Uno, to certify ‘Barrel #1’ of their Build a Barrel Program. This extra special reposado was donated by Master Distiller German Gonzalez to the Sky Ranch Foundation at the Spirits of Mexico Festival ’09 and is available only at Spirits of Mexico events and through the Foundation. The 17th Annual Scotch Malt Whisky Extravaganza comes to a neighborhood near you. SALUD! And please polish your palate responsibly       Zafra Master Reserve 21 Rum

Rocker Matt Shapiro savors finer things in S.F.

ON THE TOWN With Matt Shapiro

These days, Shapiro fronts the rock band Three Weeks Clean and is the music director at the Elbo Room, where he promotes everything from Latin and hip-hop to indie rock and metal. Shapiro was good enough to talk about his favorite spots in San Francisco.

Millennium, 580 Geary St.: "Hands-down the best vegan restaurant in San Francisco. The food, service and drinks are amazing, and the menus are always changing. It's one of my two favorite restaurants on the planet, and I always feel welcome there."

Golden Gate Park: "An obvious one, but I live right at the end of it by the Panhandle. There are miles of it I've never explored. One of my favorite things to do is to run from my house to the beach, and seeing the ocean come into view at the end of a 38-minute run is beautiful."

Big Lantern, 3170 16th St.: "Amazing Chinese food with an extensive vegetarian selection. They make me a special soup that's not on the menu. Don't try to order it. They won't make it for you. I've never even ordered it when I've had someone else there with me. I've never even tried."

Aquarius Records, 1055 Valencia St.: "Wow. A great place for underground music, with a knowledgeable staff. They'll tell you what you need and what you might want."

Amoeba Music, 1855 Haight St.: "I used to be the kind of guy who loved to hit the record store whenever I was traveling. But I've learned now, after living so close to Amoeba, that a lot of them pale in comparison. I'm there once a week. They see a lot of my money."

Cask, 17 Third St.: "It's a liquor store. They have everything a liquor aficionado might need. While I used to walk around with a half pint of Southern Comfort with me at all times, now a couple of short glasses of Willett 6 Year Bourbon or Fortaleza Blanco will do me just fine. I'm an adult, after all."

Club One Fitness, 1455 Fillmore St.: "I've worked out in quite a few gyms in the city, and it's hard to find one that's mellow. People go there to work out, not to make a scene, and I have a top-notch trainer who keeps me inspired (thanks, Diedre). This place is also a good foil for Cask and City Beer Store."

Tuesday, March 02, 2010

BarProfits’ Top Twenty— Best New Vodkas, Rums and Tequilas

By Robert Plotkin CASA NOBLE SINGLE BARREL REPOSADO TEQUILA Breaking with tradition, all of the Casa Noble tequilas are triple-distilled in alembic stills at the La Cofradia Distillery in the town of Tequila. Limited quantity Casa Noble Reposado is aged 364 days and drawn from a single French White Oak barrel. The tequila strikes a balance between the fresh, spirited character of blanco tequila and the mellow refinement of their limited reserve añejo.

A Different March Madness: Jose Cuervo releases its 2010 Reserva de la Familia

BY: Robert Haynes-Peterson

Even if you spend many hours each week sampling many different kinds of tequila (as I do); even if you've traveled to Jalisco, the birthplace and heartland of tequila, many times (as I have), you're bound to learn something new about Mexico's preeminent spirit each time you venture south of the border.

I was fortunate to revisit tequila mecca as a media guest of Jose Cuervo's annual fiesta celebrating the release of the new artist-designed packaging for their up-market label, Reserva de la Familia. This year Cuervo selected emerging Mexican artist Pablo Vargas-Lugo to add flair to the wooden box that each handcrafted, hand-bottled extra añejo Reserva is encased in for delivery to thirsty fans everywhere.

What I've learned:

• Despite its reputation as a brand that's best-known for introducing spring breakers everywhere to tequila, Jose Cuervo makes damn fine tequila. I knew this already (see my review of the 250 Aniversario), and even Cuervo acknowledges the difficulty of changing the public's perception about the brand. Set aside the hangover-inducing mixtos, Especial Gold and Silver, and consider these other Cuervo offerings:

Tradicional Silver: new to the U.S. but wildly popular in Mexico, it is a pleasant, moderately priced 100% agave blanco.

Platino: a two-year-old upscale blanco that's carefully crafted from 100% blue Weber agave. This sipping tequila compares effortlessly with Don Julio, Partida and other high-end labels.

Reserva de la Familia: The limited release, extra-yum, extra añejo tequila is as smooth and warm as a fine scotch.

• In Mexico, tequila cocktails seem to be sweeter. The Paloma Tradicional features Cuervo Tradicional Silver and grapefruit juice or, more commonly, Squirt. Margaritas throughout Guadalajara and Tequila are served up heavily sweetened as well, while Tequila and Coke is another popular libation South of the Border.
   
• Guadalajara may be the friendliest large city on the planet. Whether attending the swank Reserva evening event at Cuervo's elegantly appointed hacienda or walking back to the hotel at 3 am from a night of debauchery (errr...research), you're in good hands with the Tapatios (folks from Guadalajara).
   
• Franz Hajnal, a tequila expert who helped craft Cuervo's 250 Aniversario, prefers the title "Maestro Tequilero" to describe those few individuals who really know their agave hooch. "Some people call themselves Tequiliers, like Sommeliers, but that is French, and we are Mexican and proud of it," says Hajnal. "So, Tequilero."
   
• B:oost is a potent, blue energy drink (also made and marketed by Jose Cuervo) and makes a bracing blend with tequila. It makes Red Bull and Vodka look like a kiddy drink. Caution: drink only one of these per day (so says the can). It really gives you a booooosttt!
   
• Tamarind margaritas with Tajin, a chili-lime-salt rub, are inspired genius, plain and simple.
   
• If you wake up the next day with a bit of a headache and craving Mexican food, you're in the right place.
   

The Billionaire's Margarita

Ingredients:

• 1 part Jose Cuervo Reserva de la Familia
• 1 part Grand Marnier Cuvée du Centenaire
• 2 parts freshly squeezed Lime Juice
• Simple Syrup to taste
   

Directions:

1. Lightly salt the rim of a martini glass (or use Tajin Fruit Seasoning).
2. Combine ingredients in a shaker with ice.
3. Shake and strain into glass.
4. Garnish with lime wedge or a 30-carat diamond.
    

Tequila...BOOST!

Ingredients:

• 1 1/2 oz Jose Cuervo Tradicional Silver
• 1 can B:oost Energy Drink (only available in Mexico)
   

Directions:

1. Pour tequila over ice in an old fashioned or other tall glass.
2. Top with B:oost and Squirt (optional)
    

About the Author: Robert Haynes-Peterson, NY Drinks Examiner, is a luxury lifestyle editor and writer who has been covering the worlds of wine and spirits for the past five years. When he's not trekking to Guadalajara or Cognac in search of the Next Great Drink, he scours New York City's dives, dens, tiki lounges and speakeasies for the perfect cocktail.

Most cocktail fans are familiar with Bailey's Irish Cream liqueur (and the many knock-offs), but how about a cream liqueur that bottles the flavor of Mexico? 1921 Tequila Cream is a unique product, a liqueur that combines Mexican coffee and cream with the wonderful flavors of 100% blue agave tequila.

Little information about the manufacturing methods is in the press notes, but a key thing to note is that the base of this liqueur is the flavorful 1921 Tequila Blanco.

1921 Tequila Cream (or, in Spanish, "Crema") is characterized by a wonderful union of flavors and can be enjoyed neat or on ice. It really shines, however, in an after-dinner dessert cocktail.

1921 Tequila Cream Tasting Notes

Light beige in color, the thick cream solidly adheres to the side of the glass. It has the scent of a creamy latte with added butterscotch, roasted nuts, and a very light sprinkling of cocoa. Explore the nose further and the coffee smell intensifies, with a hint of sweet agave. Upon entry, it is thick and oily, and the palate is covered with the rich flavor of a creamy cafe latte with just a dash of cocoa powder and a sprinkle of cinnamon. A nutty flavor takes hold as the cream hits the back of the palate, and there is a smooth, floral agave finish with a wonderful tequila, coffee, and milk chocolate aftertaste.

Tequila Examiner Grade, 1921 Tequila Cream: A-

Cocktail Mixing Notes

The 1921 Chocolate Martini (recipe below), one of the brand’s signature cocktails, is heavenly for anyone who drools over the idea of a cocktail with tequila, coffee, and chocolate. The 50ml sample did not allow any additional cocktails, but it is clear after tasting the chocolate martini that the 1921 Tequila Cream can hold it's own to additional flavors. The terrific aftertaste noted above is also detectable when mixed, with each sip punctuated by a very smooth, creamy tequila flavor.

1921 Chocolate Martini

Ingredients:

• 2 1/2 ounces 1921 Tequila Cream
• 1 ounce vodka vanilla
• 1 1/2 ounces half-and-half
• 1/4 ounce chocolate syrup
   

Directions:

1. Chill a cocktail (martini) glass.
2. Combine all ingredients in a shaker with ice.
3. Shake and strain into a chilled cocktail glass.
4. Garnish with chocolate syrup.
    

About 1921 Tequila and the Tequila Cream

(From 1921 Tequila): 1921 Tequila celebrates the Mexican Revolution. Each of the hand-labeled bottles bears tribute to a Mexican hero. Every expression is made entirely from the finest blue agave, the most prized of all agave plants. It takes nine years for the blue agave to reach full maturity and be ready for harvest. After baking and fermentation, the agave syrup is carefully distilled two times in pot stills following the finest traditions.

"1921 is the original Tequila Cream. Using 1921 Tequila Blanco as its base, Tequila Cream combines the soft taste of cream with a touch of Mexican coffee. Its delicate flavor and subtle aroma is the perfect end to a wonderful meal."

1921 Tequila Cream won the 2009 Spirits of Mexico "Best of Category" Award in addition to a Gold Medal. It is available in 750ml  suggested retail $29) and 50ml bottles and is 15% alcohol by volume (30 proof).

Zolo Southwestern Grill in Boulder, CO caps off their "151 Days of Tequila" on Wednesday, March 31, with a grand finale of great tequila, cocktails, and gourmet culinary creations.

Chefs Brett Smith (of Zolo Southwestern Grill), Kelly Kingsford (of Mateo), Jaime Martinez (of Aji Latin American Restaurant), and Hosea Rosenberg (Jax Fish House alumni and Season 5 TOP CHEF winner), and Erik Rollings (of Zolo Southwestern Grill) will all be competing for the title of "El Jefe de Tequila". Each chef has been asked to include tequila somewhere in their course, with tequila also served (neat or in a cocktail) with each course. At the end of the night, attendee votes will be counted and a winner will be crowned.

All profits from the evening will be donated to Sister Carmen Community Center, a comprehensive emergency assistance center.

Here are the dishes that will duke it out:

COURSE 1 by Chef Brett Smith, Zolo Southwestern Grill
Tequila Roasted Gala Apple, crispy pork belly, abbondanza black hopi beans and pasilla chile
Paired with: Apple & Smoke - Cruz Reposado, mezcal, apple liqueur, and lime.

COURSE 2 by Kelly Kingsford, Mateo
Caldo Verde, watercress puree, confit pork shoulder, plantain gnocchi, tequila macerated sweet onion and jicama salad
Paired with: Cruz Blanco

COURSE 3 by Jaime Martinez, Aji Latin American Restaurant
Filete Al Carbon, purple potato & chanterelle tomalito, chayote & red cabbage slaw, tequila cuitlacoche brown butter sauce
Paired with: Cruz Old Fashioned - cruz reposado, agave, fee brother’s bitters, marasca cherry & flamed orange peel

COURSE 4 by Hosea Rosenberg, Season 5 TOP CHEF
Dos Buffalos, Roast Strip & Tequila Braised Short Rib, green chile-goat cheese grits, tequila vegetable escabeche, guajillo sauce
i: Cruz Reposado

DESSERT by Erik Rollings, Zolo Southwestern Grill
Mexican Wedding cookie and Dulce De Leche ice cream sandwich, tequila abuelita chocolate sauce
Paired with: Buenas Noches - Cruz Reposado, cinnamon-chipotle piloncillo syrup, coffee and vanilla liqueur infused whipped cream

Date/Time: Wednesday, March 31, 2010 at 6:30pm
Cost: $75 per person

Location:
Zolo Southwestern Grill
2525 Arapahoe Ave
Boulder, CO 80302
(303) 449-0444

    Contact:

    Paul Wright
    Spirits International Prestige Awards
    1-888-254-1764
    info@sipawards.com
    http://www.sipawards.com

Press Release For: A. Hardy USA, Ltd.                                         January 7, 2010

Press Contact: David Lewis (847) 966-1515             FOR IMMEDIATE RELEASE

December 30, 2009 – Robb Report(www.robbreport.com)

Agave Artist

Germán González, the longtime master distiller of the cult-favorite Chinaco tequila, has branched out to launch his own tequila brand. Called Tequila Uno (t1), it debuted in North America in November, and for now, features a reposado (aged in wood for six months) and three blanco tequilas. All the varieties are made from mature agave grown in the Mexican highlands of Los Altos, which tend to produce plants with higher concentrations of natural sugar. “I wanted to make a tequila using traditional methods, with mature agave and no additives,” says González, who personally inspects each agave plant before it is harvested.

In the field, he looks for what he calls a “brown ring” that forms around the center of the plant—or pina—which, he says, indicates the agave is mature, much the way brown spots on a banana indicate ripeness. After harvest, González then oversees each step of the production process at the Tequileña distillery, where he slow-roasts the specially picked agave in autoclave ovens for 20 hours. But it’s during the distillation process that González reveals the hand of an artist.

His t1 Blanco Ultra-Fino ($40) is double distilled to 110 proof and then brought down with water to 80 proof, to produce a smooth-drinking spirit that exhibits hints of pear, quince, dill, lime, and fresh agave, while the 86-proof t1 Blanco Mature ($45) is double distilled to a much lower proof, between 90 and 95, and has less added water, to reveal very distinct, pure agave flavors. Both t1 blancos make good sipping tequilas, but for making margaritas and other cocktails, González recommends the Ultra-Fino. His third blanco­—the t1 Blanco Unique ($160)—is a limited-edition release of 60 bottles to commemorate the launch of the new brand, and is, at 41-proof, based on the smooth-drinking finesse of the Ultra-Fino. It comes packaged in an individually numbered, handblown and etched crystal decanter that resembles a drop of distillate dropping from the still. And finally, the t1 Exceptional Reposado ($50), like its clear siblings, shows notes of roasted agave. With influences from spending six months in casks that once held Scotch whisky, it also reveals accents of vanilla, custard, spiced citrus, apple, and peach. González plans to release more varieties in 2010 and 2011, all with a promise of staying true to the agave. (www.t1tequila.com)

—Jessica Taylor Tudzin

Importers, distributors, retailers, partners, consumers, and friends,

We are pleased to Inform you that

Don Fulano Blanco was awarded "GOLD" in the

Super Premium category, at the Spirit Masters Competition held a few days ago in London.

The results will be published in the December edition of The Spirits Business.

The Spirits Business is the world’s largest International Spirits Magazine and is circulated to spirits buyers, importers and distributors worldwide.

One more to the list !!!

Thank you all very much for the trust that has been put behind Don Fulano, without which none of this would have been possible.

All the best,

DF

Are we boasting?  You bet!  Of the thousands of festivals across the country this Fall, the editors of O, The Oprah Magazine selected 6 ‘not to miss’ and the Spirits of Mexico Festival in San Diego is one of them! Live Your Best Life is the mantra of O, The Oprah Magazine. Next year, the Sky Ranch Foundation celebrates 50 years, enabling troubled youth to do just that. Brands participating in Polished Palate events help to support those efforts by donating product to our Silent Auctions. We’re boasting again!  At this years’ Main Event, guests may bid on some extra special items, including Barrel #1 from t1-Tequila Uno. Germán González, Master Tequilero & great grandson of former Mexican President General Manuel González, has plied his multiple-award-winning craft to forge ultra-premium t1-Tequila Uno, donating the first barrel of his unique ‘build a barrel’ program to Sky Ranch.    On Thursday and Friday September 10 & 11, our panel of experts will be judging once again, in the oldest and largest agave-only competition in the US. Mark Cannon of Poco Tequila designed these very special award icons, capturing the essence of the spirit of Mexico.    A ‘judges only dinner’ will take place at Café Coyote, Festival Sponsor.  On the 11th, join us at Old Town Mexican Café for our Tasting Reception/Dinner, featuring Chinaco, Oro Azul, Don Eduardo, 3 Amigos, El Grado, t1-Tequila Uno, Casa San Matias & Milagro Tequilas.  Sample culinary specialties created just for this occasion, all infused with the above brands. The price ($95) includes appetizers and 3-courses, plus a VIP admission to the Main Event.